Sales Hypnosis

The structure & use of hypnotic phenomena & indirect suggestion in sales.

Sales Hypnosis presents a structured approach to the application of hypnotic language patterns, indirect suggestion and embedded commands in sales communication. At the heart of the structure is a procedural model, REDS™, constructed from a sequence of behaviours drawn from clinical hypnosis that can be applied in the process of selling. This book is a MUST for sales professionals.
Nick Drake-Knight is author (with Fran Osman-Newbury) of ‘SALES HYPNOSIS: The Structure & Use of Hypnotic Phenomena & Indirect Suggestion in Sales’, 224pp, Drake-Knight. N., & Osman-Newbury. F., Hypnotic Business, 2004, ISBN 0-9546744-0-5